She will definitely be playing one of the V8s dates.
Quote from V8 CEO Shane Howard: She definitely will appear at one of our concerts in the future
Article:
V8 Supercars’ new ambassador, music sensation P!nk, is likely to perform at one of this year’s showcase events.
It was announced earlier this week that P!nk has signed on as the category’s ambassador for three years and V8 Supercars Interim Chief Executive Officer, Shane Howard, has no doubt she will perform at a V8 event in that time.
“She definitely will appear at one of our concerts in the future,” he said.
“I can’t give too much away, but she definitely wants to; she’s a big fan of V8 Supercars and has embedded herself into the sport.
“That would be the ultimate to have her play at one of our concerts, for sure; that really would just bring the whole relationship to fruition.”
Two of the most likely places she will attend if she performs this year is December’s Sydney Telstra 500, the grand finale for the 2010 Championship, or the Gold Coast SuperCarnivale in October.
It will be the first time the V8 Supercars will officially headline the Gold Coast event without an international category on the bill and V8 Supercars is pulling out all the stops to prove to the Queensland Government it can continue to go it alone.
P!nk, aka Alecia Moore, took part in a massive 58 show tour of Australia last year, playing to a total of more than 650,000 people according to her official website.
Howard revealed that V8 Supercars had initially courted P!nk to perform at last year’s inaugural Sydney Telstra 500, but it clashed with a performance she had booked in Europe.
“She wanted to do it, but there was a conflict with her playing in Zurich so that wasn’t to happen,” he said.
P!nk’s manager Roger Davies previously managed Tina Turner, who was part of the NRL’s Simply the Best campaign in the late eighties.
When V8 Supercars realised this, it sent brainstorming into overdrive and the deal was done for P!nk to become the face of the category for the next three years.
Once it was sorted, V8 Supercars had a window of just over a fortnight to film the ad featuring P!nk, which received plenty of publicity from television broadcasters yesterday (Thursday).
And while other celebrities and music stars make all sorts of demands like top shelf champagne and caviar, Howard said all P!nk and her management wanted was a high quality production.
“In our conversations (before the deal was done) Roger said ‘look, we’re only interested in this if it’s really high quality, we’re not interested in anything that’s half-hearted’ so we gave him guarantees we were after the same outcomes as what P!nk and he were after,” he said.
“And so it was agreed between the parties that we would fly Dave Meyers out from New York to come out and shoot it.
“We had about 16 days then to bring it all to fruition and it was an unbelievable task, a very nervous time given the expectations of the artist and her management and us but it just clicked.
“I think the shortness of time actually benefited the end result because everybody knew there was no mucking around; it was get in and nail it.”
In August, the same day V8 Supercars were making the public announcement that Russell Crowe had lent his voice to the 2009 Supercheap Auto Bathurst 1000 commercials, the parts of the ad for 2010 that P!nk starred in were covertly being shot in a former locomotive foundry in Redfern.
The ad, which cost up to five million dollars to make, also has plenty of computer-generated imagery and Howard said the post production was enormous.
“I can’t tell you the hours and hours and hours of people reviewing and critiquing and changing and going back to the States through Dave Meyers and that process was extensive,” he explained.
“It was an eye opener for me just to see what’s involved to produce something at that level.
“This would be the most expensive and the biggest sport music campaign in this country and to see the end result is outstanding.”
Jim Beam Racing’s James Courtney said it was a unique experience to feature in the ad with P!nk.
“The segment where I catch P!nk only lasts a few seconds, but it took a few hours (to film),” he said.
“There is so much preparation and planning, just as there is when we go motor racing.
“The aim is to promote the sport outside traditional motorsport fans and P!nk was the perfect choice to push the message out there to a wider demographic.
“The music is great, and the presentation of the vision and graphics are very slick. I think this will hit the mark!”
- Mx
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